Sportsframe was founded in 1998 by Adam Gascoigne who turned his hobby of collecting Sporting Memorabilia into a thriving business.
In a recent interview with “4 Walls” the magazine for art and framing professionals, Adam said “I collect Sports memorabilia, cricket in particular as a hobby, but I took the decision more than eight years ago to turn it into a full time business. I got frustrated because I couldn't get anywhere to frame it the way I wanted and gradually, the framing side became more of an obsession.”
High street framers had set ideas of how they wanted to display items, and I was concerned that items like cricket bat and shirts would end up getting damaged. The memorabilia industry has really taken off in recent years but it was in its infancy then and the majority of high street framers had no experience of it. I just thought I would have a go myself.”
“A big area of our work is in conservation” explains Adam . “Because I collect myself, it's as much abut conservation as design. I have seen some real horror stories with signatures fading due to the wrong type of glass being used or sleeves being cut off shirts.
In recent years it's been a fantastic privilege to work on such projects as the O2 Arena, Comic & Sport Relief, Laureus World Sports Awards & HMV Football Extravaganza. It gives you a real sense of pride to be trusted by such high profile companies and charities but it has to be said there is just as much satisfaction in helping someone to make the most of their precious item and know you've helped to conserve it for generations to come.